Design is how it works

September 21, 2015 11:02 pm

designA common misconception with all graphic and web design, is that it’s all about how it looks. But when we are in the thick of it, actually putting together the assets for a project, how it looks is just one of a hundred things we need to take into account.

Some questions we ask ourselves (and the client) when designing a website:

  • What is the point of this design?
  • Will the users find this useful?
  • Is having XY element here solving the clients problem, or is it a novelty?
  • Is this page telling the right story?
  • Is this the right content to have on this page?
  • Can visitors find/search/explore efficiently?
  • What will happen to something when viewed on an iPhone?
  • Are the colours complimenting the message of the page?
  • Can a visitor read everything easily?
  • Will animating this item make it feel more intuitive?
  • Will it be accessible to those with visual impairments?
  • How can we emphasis a certain point more?
  • Does it look like it fits inside the operating system?
  • How quickly will this load?
  • Does the look all fit together?

… and a dozen other questions.

We could boil these principles down further into more “designer-speak”:

  • Is it usable?
  • Is it accessible?
  • Is it relevant?
  • Is it aesthetically pleasing?
  • Does it feel like something you’d want to interact with?

If you can answer all (or even some) of these questions, you get a head start into making a good web design. It’s our job to take the business and the customers best interests at heart, answer these questions, and make it work.

Web design is more than just making the pixels line up nicely on screen, it needs to be holistic. It needs to include the look as well as the purpose. It wouldn’t matter if your website was a visual masterpiece, if people can’t use it, or if can’t read your content. Design is how it works.

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