ASC Training & Development is a South Australian-owned and operated organisation that delivers both nationally recognised qualifications and non-accredited training programs for individuals as we as customised training for organisations. With a strong focus on practical skills development, ASC Training & Development equips working professionals with the tools they need to excel in their roles. Their courses are led by seasoned facilitators and designed to provide flexible, relevant, and impactful learning experiences.
ASC Training & Development is a long-term client of Quisk Design. Its offerings stand out due to its dynamic approach, ability to customise training options, and dedicated support team, which ensures a seamless customer experience. The organisation has expanded beyond South Australia, serving government agencies and private organisations across the country.
Our partnership with ASC Training & Development began in July 2019, when they first approached us to manage their social media presence, and we quickly developed a strong working relationship. The initial engagement focused on social media management, where we worked to improve their visibility, engagement, and overall online presence. Through this collaboration, we established ourselves as a reliable partner who understood their brand values and objectives.
As trust between our teams grew, ASC Training & Development began to seek our expertise for other aspects of their digital and marketing needs. We were soon tasked with running Meta Advertising Campaigns, which helped to drive traffic and generate leads for their training programs. These campaigns were designed to align with their strategic goals, ensuring their marketing efforts reached the right audience and delivered results.
Beyond social media and advertising, our scope expanded to include several design projects that further strengthened their brand identity. We created a sleek and professional email signature design, developed the ASC Live logo, and designed a course brochure template that encapsulated the quality and versatility of ASC Training & Development offerings. Each of these projects showcased our ability to meet ASC Training & Development’s evolving needs and add value through tailored creative solutions.
Quisk also provided basic web maintenance services to their previous site. As their digital needs grew, we created a branded email marketing template to support their communication efforts, ensuring consistency and professionalism across all digital channels.
In 2022, ASC Training & Development realised that its website was no longer meeting its needs. The site’s functionality was outdated, leading to a loss of potential leads and a drop in engagement. Having known about our legendary abilities as web developers in Adelaide for some time, ASC Training & Development engaged Quisk Design to fix this and permitted us to overhaul its web presence completely.
We were very grateful to ASC Training & Development for extending this level of trust and creative freedom to produce what we believed to be the best solution possible for them.
The Challenge
Adelaide web developers Quisk assess the situation
ASC Training & Development’s previous website, built on WordPress, had several limitations that were holding the organisation back from reaching its full potential. While WordPress can be a popular platform, it often comes with inherent challenges, particularly for growing businesses with complex needs. The ASC Training & Development site was no exception—managing and updating it had become increasingly cumbersome, and its lack of flexibility was becoming a serious hindrance. The rigid template structure made it difficult for their team to make the necessary changes quickly and efficiently, which meant that their digital presence was not evolving in line with their expanding services.
One of the major pain points was the course structure section of the site. This area, crucial for both users and administrators, had become tangled and messy. The information was not organised clearly and intuitively, making it difficult for potential clients to find the courses they were looking for. For administrators, managing and updating the course listings was inefficient and time-consuming, leading to unnecessary delays and frustration.
Finally, the site's overall navigation was proving confusing for users. With no clear path to key information, visitors often struggled to find what they needed. This poor user experience was directly impacting lead generation, as frustrated visitors were more likely to abandon the site before making an inquiry or booking a course.
ASC Training & Development wanted a solution that enabled seamless user interaction, drove course enrolments, and improved engagement. The new website also needed to make it clear that courses are fully customisable to suit the unique needs of client departments or groups, making training more relevant and impactful through innovative technology like blended learning and VR integration.
Challenge Accepted
Adelaide web developers Quisk tackle the task!
To address these challenges, Quisk Design embarked on what ended up being a 12-month project that began in early 2023, with the new website going live in July 2024. This project was characterised by collaboration between Quisk’s Adelaide web developers’ team and ASC Training & Development’s key stakeholders, including Prakhar Jain (Learning Design & Development Consultant), Sharon Ayris (CEO), and Tony Stone (Managing Director). The new website introduced various features that directly responded to their needs.
Our project process for developing the new website began with the creation of Y-frame mockups. These mockups served as a blueprint, allowing for in-depth layout analysis and content organisation before any construction work commenced. By visualising the structure early on, we could collaborate with ASC Training & Development’s team to ensure that every element was strategically placed and the website would meet user needs and business objectives. This step also allowed us to address any potential content challenges upfront, helping to streamline the development process.
A major focus of the redesign was building a flexible template that would accommodate a variety of page layouts and user interface (UI) elements. This flexibility provided ASC Training & Development with the versatility needed to manage different types of content and keep the website dynamic with consistent branding and functionality across multiple page types.
To enhance the site’s visual appeal and ensure consistency with the existing identity, we developed a style board. This included a review of their current iconography and the creation of new icons that aligned with their updated digital presence. Additionally, we produced new branding assets such as background textures, patterns, and graphical elements, which helped elevate the overall aesthetic of the site while keeping it visually cohesive.
One of the key tasks was creating cards for each course, designed to highlight the specifics at a glance. These cards provide users with essential information quickly and clearly, improving the overall user experience. Paired with course filtering functionality, visitors can now easily browse and find the training programs that are most relevant to their needs, making the process of discovering and booking courses seamless.
Due to budgetary restraints, the client wanted to populate their new site themselves. Quisk was happy to oblige and worked with ASC Training & Development’s staff to train them on the Craft content management system, enabling them to independently manage and upload new content.
Quisk provided direction for photography to a referred videographer to ensure the people-focused and approachable nature of ASC Training & Development was reflected in their new online presence.
Results and Impact
Since the launch of the new website, ASC Training & Development has seen a significant improvement in lead generation and user engagement. With its online booking capabilities and interactive course offerings, the modernised website has dramatically enhanced the customer experience, positioning ASC Training & Development as a forward-thinking leader in the training and development sector.
The new site created by Adelaide web developers Quisk Design has revitalised ASC Training & Development's digital presence, offering enhanced functionality and user experience.
“Quisk have been managing our social media for the last few years and we love working with them. Kerryn, Jason, Sonia, Denham and the team are down to earth, friendly. They've also recently built our new website and did an excellent job! I'd highly recommend contacting them to build and manage this for you. Excellent customer service!”
CEO Sharon Ayris praised Quisk’s work, leaving a glowing 5-star review
Quisk also provides web hosting for the new website and one of our web maintenance packages, ensuring the website operates smoothly and is continually optimised. This partnership allows ASC Training & Development to focus on its core business, knowing its digital presence is in expert hands.
Benefits of Client Partnerships
ASC Training & Development’s partnership with Quisk illustrates the significant value of long-term client relationships. The mutual trust, flexibility, and deep understanding that Quisk developed with ASC Training & Development over the years resulted in a highly successful digital transformation. For ASC Training & Development, this partnership not only solved immediate business challenges but also positioned them for future growth. For Quisk, this relationship showcases the power of a client-centred approach, which results in repeat business and long-term success.
