With the digital age upon us, the divide between our screens and the people behind them grow bigger each day.
The approach to marketing has changed a lot over the years, but one question remains - which is more effective: push or pull marketing?
There is a lot of competition online, and when given the choice to read a paragraph of text or watch a 20 second video, your audience will always choose the latter.
An influencer is someone with a large online following. An influencer can be anyone, from anywhere, unlike celebrities. Influencer Marketing involves the collaboration of your business with an influencer to promote your brand!
47% of email recipients decide whether or not to open an email based on subject line alone. Make sure your subject line stands out amongst a sea of unopened, uninteresting emails. Provide your audience with engaging content and make them look forward to receiving your emails!
Starting a blog is a great move for your business, but the biggest question you need to ask yourself before starting is – why?
There are many business reasons to improve the security of your website, including providing better protection of consumer information, improving consumer trust, preserving your business reputation, and preventing certain hacking attempts (i.e. man-in-the-middle attacks). And there are now a few more.
Brand Personality is the association of human characteristics to a brand name. Brand Personality gives the consumer something to relate to and makes them feel like they are dealing with people rather than just a company.
Although it may seem tough to keep up, there's a lot to look forward to in the future of Social Media and how it can change your business’ marketing strategy for the better.
When asking businesses what social media platforms they are on I often get a very ‘chuffed’ response, of Facebook, Twitter and maybe even Instagram. But when I ask them how their activities are tracking in line with their social media strategy, the chuffed persona holts and stares back, a little puzzled.
When a business owner utters those words (even though it doesn't happen that often these days, but when it does), I find a return to some basic concepts and discussions (and a pinch of Google Analytics magic), helps make an irrefutable case for its importance.