Crafting a new brand that cares.
For over 130 years, Crafter Health has been providing primary healthcare to individuals, families, and the local community.
With the longevity of being established since 1888, Crafter Health has started their next chapter with new premises and a fresh new brand, continuing their legacy of excellence in better serving their community.
Our Partnership
Crafter Health required a new logo and branding to communicate their core vision of innovatively delivering exceptional care to the community today, and into the future.
We beautifully crafted a unique icon which resonates with the team and locality of the Practice. The Rainbow Lorikeet is a symbol of hope, skillful communicators and provide powerful affirmation of transformation. The colours symbolise a powerful, energetic and connected network. It’s the perfect symbolic icon for a local community general practice.
We helped integrate the new logo through a series of branding elements from stationery to building signage. The pièce de résistance is the beautiful timeline milestone wall which showcases the history of the Practice, from inception to current day. It's an amazing journey!
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