Ahhhh, there’s that buzz word… Branding!
“Yeah, we have a brand”, “have you seen our new branding”, “looking at our branding on the back of that bus”, branding, branding, brand! But what is it?... What does it really mean to have a brand? Branding is just my logo, right? Well, there’s a bit more to it than that!
Branding your brand is crucial to how you operate, how you are perceived, and how you attract customers. Your brand is your business' greatest asset. It helps start a conversation, helps conversion, helps retain clientele who are in love with your every touch point, and most importantly makes your business unique.
Branding is about managing consistency across the board, not only from print collateral and online media point of view, but the whole brand experience. It's the way you answer the phone, the kind of customer service you provide; It's knowing what you will get each and every time.
Strangely, many companies have the philosophy that if you build it they will come. Come from where? You need to market your product and service continually through well thought out marketing channels whilst maintaining that brand consistency.
At Quisk, we take the confusion out of design, translating your thoughts and ideas into real life strategic brand design solutions. We do this through:
Dazed and confused? Not sure where to start? Don’t be daunted, we’re here to help. It’s what we do; and we do it well. Let’s chat!